500 rubik’s cubes, 85 million dollars, 1 conclusion – branding investment pays!
In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients. Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company. Last year we worked
It’s not impossible to be the face that inspires a nation
So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’! It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it
How to make ANY business sound interesting
Am I not right in thinking – and I hope I am, that almost everyone thinks that their business is the best thing since sliced bread? Of course they do; and quite rightly too! You should undoubtedly be proud of your labours and take great interest in them, otherwise one suspects you are probably in the wrong business. However, it is the harsh way of the world that some professions tend to be more… well, interesting than others. For example, if Costa Coffee sends me a mail shot on their
Top tips on good writing, and getting you FOUND.
If you are a good writer, people should be reading your work. However, in a lot of cases authors don’t get found because they are using the wrong techniques – or not using enough of the right ones. Here are a few pointers to help your work stand out. 1.) Write with purpose. You need to write for a reason – if you have no reason to write your content won’t mean anything to others. Whether it be to amuse people, to gain a following or to
