Now Google wants up-to-date content

Posted by on November 25, 2011 · Leave a Comment 

Google has updated its ‘Panda’ algorithm. Whilst Panda placed greater emphasis on content, Google’s new algorithm aims to provide users with the most up-to-date results. This means that it will look at the type of content, and when it was published to determine whether it’s still relevant. For example, an article can quickly become ‘old news’, whilst a whitepaper has a much longer shelf-life.   Google says the update will mainly impact searches for recent events and hot topics. So if you work in an industry that’s fast-paced and don’t

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Content marketing

Posted by on November 2, 2011 · Leave a Comment 

Content and its importance for SEO Have you ever considered how the type of content on your website affects your natural SEO? You may think that SEO is just about putting the right keywords in the right places but you’d be wrong. According to a recent study by SearchMetrics, it’s also the type of content on your site that can affect your ranking.   When Google launched its ‘universal search’ in 2007, it started to look at content besides web copy. The results of SearchMetrics’s study found that since late

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Search engine optimisation strategy

Posted by on October 24, 2011 · Leave a Comment 

Is your search engine optimisation strategy still working? Every company knows it needs to have a search engine optimisation (SEO) strategy for its website. But what exactly is ‘SEO’? Broadly defined, SEO is making your website the best it can be for the search engines and your site visitors.   It used to be the case that you could boost your organic listings through internal links and a keyword-rich URL, titles and meta tags. To enhance your site further, you could get listed in online directories and get links from

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