PROFIT FROM CUSTOMER CARE
Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @ MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential
Integrated marketing campaign
Q: Why should I choose an integrated marketing campaign? A: Because it ensures brand consistency and strengthens your communications. Integrated marketing allows you to promote your brand identity through a range of media to reach each of your target audiences. Using multiple media will increase success and achieve better return on your marketing investments by strengthening your brand messages. It’s important that your messaging remains consistent through all your communications to ensure maximum impact. Whether it be email marketing, direct mail, PR, advertising or online marketing.
