PROFIT FROM CUSTOMER CARE
Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @ MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential
500 rubik’s cubes, 85 million dollars, 1 conclusion – branding investment pays!
In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients. Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company. Last year we worked
It’s not impossible to be the face that inspires a nation
So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’! It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it
The secret to the greatest logos of all time
(If featured video does not work please watch the video here.) Now this is detail. Watching the video as to how Rio came up with their Olympic logo is truly inspiring: It reminds us just how much thought and work can go into and should go into branding for your company. The level of thought to make it right for you must be in minute details, which has the ability to evolve and grow as you grow. It must take into account the hopes and aspirations of your business,
New school prospectus
Pimlico Academy and Sixth Form College We’ve been working with Pimlico Academy and Sixth Form College, a new academy in London that specialises in the arts and history, to design, photograph and print its new prospectuses. The first prospectus provides an overview of the academy, whilst the second focuses on post-16 education. It was important that both prospectuses had a professional look and feel to reflect the high standards of the academy and “outstanding” assessment from Ofsted. For the design, we ensured that each prospectus was clearly laid
