PROFIT FROM CUSTOMER CARE
Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @ MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential
500 rubik’s cubes, 85 million dollars, 1 conclusion – branding investment pays!
In one of our meeting rooms at MAXX we have a poster, a poster featuring a superhero who says “If only my brand was as strong as me!!”. This type of poster makes an impact and the words have meaning for many of our clients. Words that MAXX put into practice for clients time and time again. One of those clients is Arieso, a Berkshire-based client that develops intelligent, location-aware solutions for mobile operators. Since 2008 MAXX have enjoyed an ongoing working relationship with the company. Last year we worked
It’s not impossible to be the face that inspires a nation
So it’s February: the month of love, the graveyard of broken new years resolutions and the start to a year that some are already tired of. What is needed to perk you and your work ethic up – is inspiration. The type of inspiration that comes from watching a great movie or reading a book that makes you want to ‘get up and get going’! It’s this kind of inspiration that needs to be transferred to your job, it not only makes your job more fulfilling and exciting, but it
Integrated marketing campaign
Q: Why should I choose an integrated marketing campaign? A: Because it ensures brand consistency and strengthens your communications. Integrated marketing allows you to promote your brand identity through a range of media to reach each of your target audiences. Using multiple media will increase success and achieve better return on your marketing investments by strengthening your brand messages. It’s important that your messaging remains consistent through all your communications to ensure maximum impact. Whether it be email marketing, direct mail, PR, advertising or online marketing.
Search engine optimisation strategy
Is your search engine optimisation strategy still working? Every company knows it needs to have a search engine optimisation (SEO) strategy for its website. But what exactly is ‘SEO’? Broadly defined, SEO is making your website the best it can be for the search engines and your site visitors. It used to be the case that you could boost your organic listings through internal links and a keyword-rich URL, titles and meta tags. To enhance your site further, you could get listed in online directories and get links from
