Q: Why should I choose an integrated marketing campaign? A: Because it ensures brand consistency and strengthens your communications. Integrated marketing allows you to promote your brand identity through a range of media to reach each of your target audiences. Using multiple media will increase success and achieve better return on your marketing investments by strengthening your brand messages. It’s important that your messaging remains consistent through all your communications to ensure maximum impact. Whether it be email marketing, direct mail, PR, advertising or online marketing.
Is your search engine optimisation strategy still working? Every company knows it needs to have a search engine optimisation (SEO) strategy for its website. But what exactly is ‘SEO’? Broadly defined, SEO is making your website the best it can be for the search engines and your site visitors. It used to be the case that you could boost your organic listings through internal links and a keyword-rich URL, titles and meta tags. To enhance your site further, you could get listed in online directories and get links from