Q: Do customers still want printed literature or should everything be digital? A: Keep it printed – there’s nothing quite like the smell and touch of a newly printed brochure! They can pick it up, hold it, read it and keep it. Printed literature is great for making an impact on your customers. Many companies have moved towards digital literature, so to have printed company brochures or a direct mail will really help you to stand out from your competitors.
Q: Why should I choose an integrated marketing campaign? A: Because it ensures brand consistency and strengthens your communications. Integrated marketing allows you to promote your brand identity through a range of media to reach each of your target audiences. Using multiple media will increase success and achieve better return on your marketing investments by strengthening your brand messages. It’s important that your messaging remains consistent through all your communications to ensure maximum impact. Whether it be email marketing, direct mail, PR, advertising or online marketing.