Have you seen Breakthrough Breast cancer’s new campaign? We love it. Not only because it was designed and built by our fabulous designers and developers, or because it is one of the most inspiring charities you can give to – but simply because it solves a problem. A problem, that in a few days, we are all going to have to face up to. One of the age-old problems of Mother’s Day is expense, and your mother standing there and saying: ‘Oh no, don’t worry this year love!
Find out how we achieved 120% more of a Facebook following for Breakthrough. In late 2011 MAXX had the privilege of working with the charity Breakthrough Breast Cancer, who were looking to create something over the Christmas period that would not only raise awareness of the charity and increase their following online, but also add to research and raise donations. MAXX got on the job straight away to think of an original and compelling concept that would meet the brief. We came up with an idea that encouraged people to