PROFIT FROM CUSTOMER CARE
Social media has made it quick and easy to keep in touch with clients (notice we are publishing this on a Friday…. follow Friday for @ MAXXDesign anyone?) but do we keep in mind WHY it so important to keep in contact and provide great service to current clients? It can cost as much as 6 times more to attract a new client than to get business out of our existing ones. But often we judge success on how many new accounts we secure rather than realising the true potential
What’s this? Rewards with Social Media?
Just recently you may have heard the terms ‘Klout’ and ‘Kred’ bandied around: the two new Social Media tools that have hit the virtual world. Despite having been around for a while, it’s only now that businesses and users are beginning to catch onto their uses, and what the benefits can be. But what are Kred and Klout? Klout and Kred are very similar but have distinct differences as they are from competing companies (who take residence in the same building!) who both measure the impact of your company
How to make ANY business sound interesting
Am I not right in thinking – and I hope I am, that almost everyone thinks that their business is the best thing since sliced bread? Of course they do; and quite rightly too! You should undoubtedly be proud of your labours and take great interest in them, otherwise one suspects you are probably in the wrong business. However, it is the harsh way of the world that some professions tend to be more… well, interesting than others. For example, if Costa Coffee sends me a mail shot on their
