Social media marketing

Blippar We’ve just stumbled across a great new smart phone app that could help to re-invigorate print advertising and blend the traditional and digital worlds together. Blippar describes itself as a “magic lens to the world. It uses the latest image recognition technology to take a 2D advert and turn it into a 3D multi-media experience. Available on Apple or Android products, users simply hover their smart phone or tablet over a product or advert, and the screen could display anything from a web link or video, to a coupon

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