5 minutes with…Matt
If you could be anyone for a day, who would it be and why?
It would have to be Jack Bauer from 24. It would be such an action packed, extreme day and completely different to what any normal human being would do. It would be great to overcome the challenges he faces, shoot the bad guys and save the day from atomic bombs and terrorists.
What’s your professional ambition?
I want to continue to challenge myself to push my creativity. Hopefully this will gain MAXX some new clients and more work to help keep me doing what I love.
What company would you most like as a client and why?
Working for a Formula 1 team would be great, though I don’t mind which one. It doesn’t have to be one of the glamorous front runners – in fact Virgin racing had some stunning design work when it first launched.
What project are you most proud of?
This is a tricky question because there’s so much that I’ve done that I’m proud of so I’ll give you my top three.
First would be the APC overnight branding because you can see it all over its vans and lorries. It’s also cool when my friends tell me that they’ve seen one of my vans.
Next would be the Forbury Hotel. When we first started the project it was a very grand but derelict building. I got to see it transform into a boutique hotel as we completed its branding in conjunction with the refurbishment.
Last would be the work I’ve done for charities such as WRVS and Breakthrough. It gives you a really warm feeling to know you’re doing something that’s going to help someone, even though it’s indirectly.