Content marketing
Content and its importance for SEO Have you ever considered how the type of content on your website affects your natural SEO? You may think that SEO is just about putting the right keywords in the right places but you’d be wrong. According to a recent study by SearchMetrics, it’s also the type of content on your site that can affect your ranking. When Google launched its ‘universal search’ in 2007, it started to look at content besides web copy. The results of SearchMetrics’s study found that since late
Search engine optimisation strategy
Is your search engine optimisation strategy still working? Every company knows it needs to have a search engine optimisation (SEO) strategy for its website. But what exactly is ‘SEO’? Broadly defined, SEO is making your website the best it can be for the search engines and your site visitors. It used to be the case that you could boost your organic listings through internal links and a keyword-rich URL, titles and meta tags. To enhance your site further, you could get listed in online directories and get links from
How To be Found On Google
Introduction to SEO Many of our clients ask us how best to increase the number of visitors to their site. More visitors mean more exposure which can result in more customers of greater brand awareness depending on your business aims. The process of getting visitors to your site is also referred to as ‘driving traffic’. A good way to think of this is when a football match is going on in a city that everyone wants to watch the car traffic and crowds of people trying to get to the
How to increase traffic to your website
How can we drive more traffic to our website? Answer: Online promotion. People don’t just wake up and instinctively know to visit your website. You have to drive them there. There are many ways to do that through online promotion. A Search Engine Optimisation Strategy will help you to identify keywords that people are searching for. These can then be added to your web copy to help boost your natural search listings. Regular email marketing is also great for getting customers to click through to your website for more information
