Words to avoid in Social Media Marketing and why…
Words to avoid in Social Media Marketing and why: Any successful writer will tell you that concise content is essential. You have to cut the unnecessary words out, no different to how you would trim the fat off meat. From an online marketing perspective good writing is clear writing, and clear writing is a sure victory for any campaign strategy, with the exception of a few habits that should be abandoned altogether. Within marketing several words have become over-used. Words like ‘quality’, ‘value’ and ‘care’ are littered over the
Advertising advice for beginners
Q: We’re just about to try advertising for the first time, what advice can you give us? A: Grab your audience’s attention. Take a look through any magazine, walk down the street or turn on your TV and you’ll be bombarded by advertising. The Institute of Practitioners of Advertising estimates that we see about 5,000 adverts every day. But it’s not a case of shouting the loudest; you need to engage the audience properly. Try making your advertising witty, inspiring, truthful or clever. And ensure that it follows your branding
