Branding works (If you do it right)
If you have a strong brand, then you have already overcome the first hurdle towards success. Established brands get immediate recognition and following – if you do it right! Take Apple for example: they’ve just launched their new tablet. Here’s the buzz. Now think about the queue size for the new Viewquest Lava tablet, or the Slate 2. Have you heard of them? The difference between the Ipad and the Lava tablet is not necessarily the quality of the product – it’s all about how well they market themselves
Top tips on good writing, and getting you FOUND.
If you are a good writer, people should be reading your work. However, in a lot of cases authors don’t get found because they are using the wrong techniques – or not using enough of the right ones. Here are a few pointers to help your work stand out. 1.) Write with purpose. You need to write for a reason – if you have no reason to write your content won’t mean anything to others. Whether it be to amuse people, to gain a following or to
Case Study: Lancing College Magazine
Lancing college magazine During the winter of 2011 MAXX Design was delighted to work on Lancing College’s annual magazine. This top UK school is steeped in history and has been publishing a school magazine for over 100 years and we felt privileged to be asked to take responsibility for the design. To give it a fresh and recognisable new look MAXX’s talented designers carefully utilised the variety of photographs and articles given to them – which already were full of personality and identity – and made the most of
School prospectus design
Q: How can we improve our school’s prospectus design? A: Make sure it’s exciting and reflects what you have to offer. Your prospectus should reflect the essence of your school and make people want to visit you. It should be eye-catching and reflect your school’s branding. Furthermore, it needs to reflect the culture and values of your school through well-written copy and excellent photography. To see an example, read our case study about how we helped Eton College.
