Branding works (If you do it right)
If you have a strong brand, then you have already overcome the first hurdle towards success. Established brands get immediate recognition and following – if you do it right! Take Apple for example: they’ve just launched their new tablet. Here’s the buzz.
Now think about the queue size for the new Viewquest Lava tablet, or the Slate 2. Have you heard of them? The difference between the Ipad and the Lava tablet is not necessarily the quality of the product – it’s all about how well they market themselves and the ethos of brand.
Apple’s strapline is strong. ‘Think different,’ implying they are at the forefront of new ideas. Their colour scheme of modern and futuristic colours all link in with their pioneering theme – and most importantly they deliver what they say they deliver! They have been thinking differently for the past thirty-five years. To make a good strapline like this, you must be able to deliver what you promise. That’s why it must be absolutely accurate in the first place!
Take an example of a bad strap line in a piece of specific branding work. Before Christmas, Dixon’s launched a mini campaign to boost Christmas sales, and came up with a new strapline. However, ‘Dixons: the last place you want to go’, doesn’t really read as well as intended. Initially it meant it would be the last place you bought the product you were looking for after comparing everywhere else. But by trying to be too clever in too few words, they failed to deliver the desired reaction, as if you read it like most of us did it’s clearly a negative comment. This is not what you want, especially when you’re recognised for something unintended! Dixon’s strapline got changed numerous times to Dixon’s: ‘The last place you want to go… for anything.’
Here at MAXX we have produced some brilliant branding work for many organisations such as APC Overnight, Donate Mobile, ATCRISK and Morse Webb. We’ve taken them on a journey and transformed their logos and straplines into something fresh, recognisable and yet familiar to the original design. Take a look at the difference. It reflects the old theme, packs a punch, is bolder, memorable and more modern. Fit to dress a whole lorry, even!
Accompanied with the strapline ‘A perfect choice.’
We can make a difference. If you are interested in our strategies then contact us at www.maxx-design.co.uk whether it’s a rebrand, a whole new look, or just a logo tweak – we can help with it all.
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